Dacia's new CEO Doucerain: It's really important to keep the company's DNA
Publicat:Keeping the identity of the Dacia brand is one of my priorities, the new general manager of Automobile Dacia and Groupe Renault Romania Antoine Doucerain said on Friday.
"What is really important for Dacia is to keep the DNA of the company. This DNA means producing attractive, very good quality cars at the best prices ... (...) We want to keep this because it is a competitive edge. We have to evolve (...), but we must stay close to the needs of our customers," Doucerain told a news conference in Bucharest.
Also attending the news conference was Yves Caracatzanis, the Automobile…
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